• BRENDAN MCKAY — [03.24.24]
    BRAND DESIGNER AND PRODUCT STRATEGIST

    • I bring aspirational value to reality through
    user experience design and product strategy.

    HELLO!

    MY CRAFT IS DEFINED BY MY APPROACH; METICULOUSLY DETAILED, SOCIALLY CONSCIOUS, AND VALUE BASED. I ENJOY WEAVING PUNCHY AND POWERFUL VISUAL LANGUAGE TOWARD ELEGANT AND THOUGHTFUL EXPERIENCES.
    I CARRY MY PASSION FOR PROBLEM SOLVING ACROSS INDUSTRIES AND DISCIPLINES, UNDERSTANDING THAT CREATING VALUE FOR PEOPLE IS THE PURPOSE OF DESIGN.
    [FEATURED PROJECTS]
    FREELANCE
    A CURATED AND EDUCATIONAL DESIGN DIRECTORY
    INTERNSHIP
    JUST FOR FUN
    ARCTERYX SFU
    ACADEMIC
    COMING SOON
    BOSCH COURIER CONNECT
    ACADEMIC

    ETHOS

    I BELIEVE CANDID CONVERSATION AND EMPATHY ARE KEY TO UNDERSTAND THE TRUE NEEDS OF PEOPLE WE DESIGN FOR.
    I WEAVE BUSINESS VALUE WITH DIGITAL STORYTELLING TO CREATE DESIGN THAT SOLVES REAL PROBLEMS FOR PEOPLE.
    I SEEK TO CHALLENGE MYSELF AND LEARN FROM NEW PERSPECTIVES TO MAKE IMPACTFUL CHANGE THROUGH DESIGN.

    I employ strategic frameworks toward
    actionable plans that make aspirational
    value real through an end-to-end, human
    centred perspective of brand engagement.

    IMPACT

    HELPED SECURE $200, 000 IN INVESTMENTS THROUGH PITCH DECK DESIGN FOR A NATIONAL PITCH COMPETITION FOR MOMENT ENERGY.

    LEAD THE DESIGN CLUB AT SFU BY FACILITATING A WEEKLY VIRTUAL WORKSHOP FROM 2021-2023.

    VOLUNTEERED AT TOUCHPOINT INTERACTION DESIGN CONFERENCE 2019.

    ACHIEVEMENTS

    BACHELORS IN INTERACTIVE ART AND TECHNOLOGY AT SIMON FRASER UNIVERSITY SIAT.

    MINOR IN PRINT AND DIGITAL MEDIA PUBLISHING.

    5+ YEARS OF FREELANCE DESIGN EXPERIENCE.

    2024 BRENDAN MCKAY